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The Silk Road can sometimes be quite rocky. We’ll clear the way – for your success.


Welcome to Europe! We are a full thinking marketing and communication agency. We offer a customized approach for each of our clients, to fit all their requirements. We think out of the box in all kinds of industries, and we will be alongside you every step of the way.


What we do

As the world has been evolving, business has become more global. One of the big opportunities today is the Belt and Road Initiative (BRI), which opens many possibilities for businesses to expand.

That being said, we understand the challenges of entering a new market. Our team is here to help you navigate into this new reality. As your trustworthy partner, we will be alongside you from beginning to success.

Many companies fall short of their expectations when trying to branch out into European markets. Don´t underestimate the power of marketing communication excellence. There is only one chance to impress your audience and to create a reliable image. Here are some activities we can support you in.
(If you cannot find what you need on this list, feel free to call us, and we can discuss how we can assist you.)



We can support you in preparing documents for your arrival and help you with all the legal work needed to open your office in Germany.

Market Research

We can help you find all the relevant data you might need to succeed here – we can find existing statistics or do research of our own. Moreover, we can provide you with a business development service to help you reach your target.

Finding premises and employees

The right location and motivated employees are essential if you want to succeed. We can help you find the best fit for your company.

Business development services

In order to grow you need to understand your industry in Germany. Simple questions like whether to sell directly to your customer or through a wholesaler can have a huge impact on your success. Let us support you in that.

Marketing Strategy

Who are your competitors, and who are your customers? What are your goals? We can help you answer those and many more questions, and develop a strategy that will make you stand out from your competitors.

Brand Identity

Who are you? It is often difficult to adjust your corporate identity to the new market. We can help you combine your Chinese background with the likes of the German customers to create a unique and fitting corporate identity.

Fairs and exhibitions

At first, you have to find the right fairs for your products and customers. Then, prepare your strategy and the perfect stand. We can help you with these so that you perform well on the next fair you attend. 


Printed Campaigns

Posters, flyers, banners – we do it all. We can create the right design with the fitting headline that will attract your customers. So, instead of struggling with it on your own, contact us, and we will put our experience to good use. 

Digital Campaigns

As the world is evolving, it is important to meet your customer through the right channels. We can support you in all kinds of digital activities – from SEO to Social Media and creating the perfect Website.

Good to know

Everything you need to know about Chinese companies on the German market.

Chinese Companies decided to open offices in germany

Billion dollars in import of chinese products to germany

% Of chinese companies are satisfied or very satisfied with the investment climate in Germany

% Increase of investment flows from china to germany

WHo are we

Creative. Empathetic. Experienced.

We are a team of hard-working, motivated and skilled people, who challenge our customers to reach their full potential. With 30 years of experience, we are experts in what we do and strive to always achieve the best.

If you want to know more about our company, check out our website.

WHo are you

Open-minded. Motivated. Enthusiastic.

Are you trying to enter the German market and need someone to guide you? Are you already here, but it hasn´t been going great? Or do you want to increase your profits? No matter which, we can help you reach your full potential in Germany. Just contact us, and we will help.

Your partners

Shu Yin Chang

I am Senior Art Director at BALLEYWASL, born and raised up in Malaysia. I worked in a marketing and communication agency in Singapore before I relocated to Munich. Considering my knowledge of both the Chinese and German market, you can rest assured that I will understand your needs and help find the best solutions.
Drop me an e-mail: 

Albert Wasl

“As the founder of BALLEYWASL, I have been providing companies and organizations with expert advice on marketing, advertising and communication. With my experience and knowledge, you can trust me to be your sparring partner when tackling challenges on the German market. 

 Drop me an e-mail: 

What are you waiting for?

Contact us and let us know how we can help you!

balleywasl.muenchen gmbh
Zielstattstraße 27
81379 München
Phone: +49 (0)89 38 192 0
Fax: +49 (0)89 38 192 111